aml Communications played a pivotal role in shaping and amplifying the landmark Ek Ped Maa Ke Naam 2.0 campaign for the Forest, Environment and Climate Change Department, Government of Odisha under the clarion call of Prime Minister Narendra Modi. Through strategic communication, and high-impact digital storytelling, we helped transform a plantation drive into a powerful people’s movement. Our multi-platform execution—spanning television, radio, print, digital, outdoor, live coverage, and influencer collaboration and stakeholder engagement—enabled statewide participation and record-breaking impact. The campaign inspired citizens across all districts, resulting in the plantation of over 1.5 crore saplings in a single day, establishing a new benchmark for community-led environmental action.
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